Simple, transparent pricing

A lookup is any API call that returns address data: postcode lookup, address retrieve, UPRN lookup, reverse geocode, or address resolution. Autocomplete suggest calls do not count. They are free within a session.

When a user types in your address field, all suggest calls within a session are free. You only pay for the final retrieve call when the user selects an address. Sessions expire after 3 minutes of inactivity or 50 suggest calls. This is fairer than competitors who charge per keystroke.

Ideal Postcodes charges 2.8 to 4.5p per lookup. Loqate charges 4 to 6.9p per lookup. Our Growth plan works out to ~0.6p per lookup, and includes property intelligence (EPC, planning, tenure) that neither competitor offers at any price.

Your API will return a 402 status code. You can upgrade your plan instantly from the dashboard, or configure automatic overage billing at the same per-lookup rate.

No. All plans are month-to-month. Cancel any time from your dashboard. No minimum term, no cancellation fees.

EPC, planning, title register, and other property data endpoints each count as one lookup. On Growth and Enterprise plans, property data is included at no additional cost per lookup.

We cross-reference 8 authoritative sources: Ordnance Survey (AddressBase, boundaries), HM Land Registry (title register, price paid), Environment Agency (flood risk), ONS (statistical geography), EPC Register, planning authorities, Ofsted, and Home Office crime data.

Yes. Use the test API key vepler_test_iddqd. It returns production-grade data for a curated set of postcodes (SW1A 1AA, SW1A 2AA, E1 6AN, etc.) with a 10 req/min rate limit. No signup required.